Privacy Policy template

The new EU General Data Protection Regulation (GDPR) policy will apply from 25/05/2018. It strengthens laws about data protection and gives citizens control over their personal data, notably the right to have it deleted.

Your CPHT website collects information from clients via :
– the contact page : name, email address (stored in DB Contact)
– the Blog subscription service : email address (stored with WordPress.com)

It also uses a certain number of cookies to monitor how visitors navigate on your website. It is therefore important to have a Privacy Policy which explains why such data is being collected, how it is used and the steps to take should a person wish to have it deleted.

The Privacy Policy below is standard to all CPHT Websites, and can be added to your website simply by creating a New Page called “Privacy Policy” and copying the text below. You will need to edit what is between brackets in the first two paragraphs, and feel free to make amendments to the Policy as you see fit.

Once you have created your Privacy Policy page, let me know and I will add a link to it in your website footer as well as in a Privacy and Cookies bar.

NB : This Privacy Policy is a derivative of a free one generated here https://gdprprivacypolicy.net. It is meant purely as a documentation tool and CPHT Websites does not assume any liability for its content.

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At [Company name], accessible at [Your website address], one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by us and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through email at [Your email address].

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

Our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • Our needs to perform a contract with you
  • You have given us permission to do so
  • Processing your personal information is in our legitimate interests
  • We need to comply with the law

Personal data that we process shall not be kept for longer than is necessary. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us by email.

Your Rights

In certain circumstances, you have the following data protection rights :

  • The right to access, update or to delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability
  • The right to withdraw consent

Contact Form

When you contact us via our website Contact form, we will collect your name and email address. By using the Contact Form you consent to us using this information for correspondence purposes, notably to discuss your interest in Hypnotherapy treatment and to book an appointment. To have your email deleted from our records, please contact us by email.

Blog Subscription Service

When you sign up to our Blog Subscription service, we will collect your email address. By using the Blog Suscription service you consent to us using this information in order to send you by email our Blog Posts as and when they are published. To unsubscribe and have your email deleted from this service, either click “Unsubscribe” at the bottom of a Blog Post email, or contact us by email.

Testimonials

Subject to your prior consent, we may publish information you provide about treatment you received from us as a Testimonial on our website. Such information may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such information by others. To have your testimonial deleted from our website please contact us by email.

Cookies

Like any other website, our website uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

You can choose to disable cookies through your individual browser options. More information on how to do this can be found by visiting the following links :

  • https://support.google.com/chrome/answer/95647?hl=en (Chrome);
  • https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
  • http://www.opera.com/help/tutorials/security/cookies/ (Opera);
  • https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
  • https://support.apple.com/kb/PH21411 (Safari); and
  • https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

Note that if you block cookies, some features of our website may not be available to you.

Links to other sites

Our website may contain links to other sites (Facebook, Twitter, PayPal etc). Our Privacy Policy does not apply to other websites. Thus, we are advising you to consult the respective Privacy Policies of these other sites for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

Log Files

Our website follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Children’s Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

We do not knowingly collect any Personal Identifiable Information from children under the age of 18. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Online Privacy Policy Only

This privacy policy applies only to our online activities and is valid for visitors to our website with regards to the information shared and/or collected online. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy. We may update this Privacy Policy from time to time, and we invite you to check this page periodically to ensure you are happy with any changes to it.

How to remove widgets from certain pages

Widgets are the blocks of information that appear in the Right Sidebar of your website’s pages (your Text (Photo+Info) / Facebook Feed / Twitter Feed etc.). By default they appear on all your pages (see example here) but you have the possibility of removing them from certain pages to unclutter that page (see example here).

How to remove the entire Right Sidebar (ie all widgets) from a page

In the WordPress Dashboard go to Pages / All pages. Click on the page from which you wish to remove the Right Sidebar. In Edit Page mode click on Screen Options top right and make sure the Sidebar Layout box is ticked. Scroll down to Sidebar Layout middle right (see image below) and tick Content (no sidebars). Click Update and view your page – the Right Sidebar no longer appears.

Sidebar Layoiut Options

How to remove a certain widget from a certain page

Go to Appearance / Widgets in the WordPress Dashboard. In the Right Sidebar box click on the small arrow on the right of the rectangle of the widget in question to open up that widget (see image below). Click on Visibility. Select Hide. Select Page. Select the page in question from the list. Click Save.

In the example below I have decided to remove my Text (Photo/Info) widget from my Useful Website Tips page.

Hiding widgets on certain pages

Changing your website’s Typography

By default your website uses the Open Sans typeface or font (find out more here ) which, according to Google, is “optimized for legibility across print, web, and mobile interfaces”. You can however change your website’s typeface if you wish, as well as the size of the wording – Font size – very easily using the Theme Customiser.

In the WordPress Dashboard go to Appearance / Customise / Typography / Body. By default Font family is set at Open Sans. Select a different font from the list – the website preview on the right will show what the new font looks like. Further down you can set the Font size to the desired size.

changing-website-typography

Changing the Body Font family will change the font on the entire site, including the menus, widgets etc as these elements inherit the Body Font family. If you wish to keep Open Sans in the main menu for example go to Appearance / Customise / Typography / Primary Navigation and Select Open Sans instead of inherit in the Font Family.

Changing the Body Font size will only change the Font size on your pages, not on your widgets. To change your widgets’ Font size go to Appearance / Customise / Typography / Widgets / Content font size.

Click the blue Save & Publish to save the changes you have made to your website in the Customiser.

Lastly, always use the Customiser to change Font Family / Size on your website’s pages rather than individually editing pages in Edit Page mode. Otherwise if one day you decide to change your website’s font size or family you will have to edit all your pages individually.

Making your site SEO friendly

SEO, standing for Search Engine Optimization, determines Page Ranking, or where your website appears on the Google search result pages when someone looks for, say, “hypnotherapy in london”. There are some 200 factors that enter into the equation (see https://backlinko.com/google-ranking-factors) and it can get quite complex but here are some simple tips that can be carried out by yourself which will help your page ranking.

1 – Sign up to Google My Business
This will help with your local SEO, by informing Google that you run a Hypnotherapy practice in your locality. Go to https://www.google.co.uk/intl/en/business/. Make sure the practice name / address details / email / telephone number(s) you enter on Google My Business are exactly the same as on your website, and fill in as much information / photos as you can.

2 – Have “Hypnotherapy” appear in the homepage title
It sounds obvious but it is a good idea to have hypnotherapy in the homepage title eg John Smith Hypnotherapy. It’s also advisable to have hypnotherapy appear in the homepage opening paragraph and a couple more times in the text which follows. However it mustn’t appear like keyword cramming, otherwise you might be penalised by Google. As a rule a page which is about Anxiety should have Anxiety in the title, and also have the word appear 2-3 times in the text content.

3 – Make your website easy to read
The more your website is well written, with a clear layout and good page content length, the better your SEO. Google does recognize a well-written site. Take the time to rewrite certain parts of it, or add to it as your practice develops. Make use of bullet points, sub-headings, blockquotes and make sure sentences end with a full stop. Make your website interesting to read as well; the longer visitors stay on your site (dwell time) – even if they don’t become immediate clients – the better your Google page ranking.

4 – Use images on pages
Search Engine Optimization SEO GoogleAdding images to pages is useful for breaking up long blocks of text, and also filling out pages which don’t have a lot of text so always make sure each page has at least one image on it. Google will take it into account. We recommend pixabay.com for free images, but best to stay clear of images which have recognisable faces on them (see https://pixabay.com/en/blog/posts/public-domain-images-what-is-allowed-and-what-is-4/), or fotolia.com for payable ones.

Lastly, when you insert an image into a page make sure you fill in the Alt Text field middle right of the Insert Media box, explaining the image e.g. Anxiety at the workplace. This is called Image Optimization. Alt text is especially useful for people with hearing impediments who use screen readers.

5 – Incoming links to your website or “backlinks”
Links are the blue hyperlinks which take you from one page/website to another when you click on them. Outgoing links are not necessarily beneficial to your SEO but incoming links, or backlinks, are, so if you are a member of any authoritative organisations (AfSFH, CNCH, NCH etc) make sure there is a link to your website from theirs. Habitually this will be on your personal info page on their website. Likewise, if someone publishes an article on you make sure they mention your website address somewhere, and if you have friends or acquaintances with similar-topic websites it’s a good idea to exchange links (link relevancy).

6 – Maintain a Blog
Regularly posted articles (at least once bi-monthly) will help your SEO and keep your site “alive”. Once you publish an article you can Share it to your Facebook page by clicking the FB Share button underneath the article – meaning you don’t have to re-write it. You have to be logged in to your Facebook page to do this. On Edit Post mode if you scroll down to the All In One SEO Pack Social Settings tab you can choose which image to include in the Facebook Post Share.

Viewing your website on an I-Pad

Many people today browse websites on their I-Pads, so it’s a good idea to make sure your website looks OK on them.

You may already have an I-pad but if you don’t there is a useful alternative : http://ipadpeek.com/. Enter your website address (like the example below) and you can see what your website looks like on an I-pad. (It also shows you what your website looks like on a I-Phone).

The main thing to look for is to make sure your top menu is not too long, otherwise it will become two lines high and won’t look good. You can remedy this by turning some of the pages into sub-items  – go to Appearance / Menus.

I-Pad Peek website

 

How to add Hyperlinks to your website

Hyperlinks are the ubiquitous blue links on websites that when clicked on take you to another website page.

Generally speaking it’s better for your SEO (Search Engine Optimization ie your ranking on Google, Bing etc) to have links coming into your website rather than going out to other sites… but if you wish to add links to your website for whatever reason here is how to do it.

Hyperlinks can be either external ie to a different website from yours, or internal ie to a different page on your own website.

Go to the page or post you wish to add the link(s) to and enter Edit Page or Edit Post mode. Make sure you are on the Visual tab. Double click on the word or sentence you wish to turn into a hyperlink and make sure it is highlighted in blue. Click on the Insert/edit link in the icons toolbar (looks like a chain link – see right). Click on the grey Link options cog. This will open up the Insert/edit Link box (see below).

For external links – In the URL box enter the complete address of the page you are linking to eg http://www.cpht.co.uk/top-ten-reasons-choose-cpht/ and tick the “Open link in a new tab” box. Click Add Link.

For internal links – in the list of pages in the box underneath select the page to link to. Click Add Link.

Lastly don’t forget to Update your page.

Using your website email

Your CPHT website comes a professional email related to your domain name (eg angus@cphtwebsites.co.uk). It is set up as a 1and1 Mailbox and can be used in a number of ways.

1 – Email Forward
You can have it as a simple forward to an existing email you use (Hotmail, Yahoo etc), but when you reply it won’t be your professional email that clients see.

2 – Add it to your existing email account
By adding your professional email as an extra account to your email client (Outlook, Apple Mail etc) you receive and send using your professional email. To set this up you will need your Email IMAP settings I sent you with your website login details (contact me if you need to retrieve your Password).

As a reminder here they are :

User name your professional email
Password xxxxxxxxxxxxx
Incoming Server imap.1and1.co.uk
Incoming port (SSL must be activated) 993
Outgoing server (SMTP) auth.smtp.1and1.co.uk
Outgoing port (TLS must be activated) 587
Outgoing server requires authentication Yes

Here are some specific email client setting-up links :
iPhone / iPad Apple Mail /Android / Outlook / Blackberry / Thunderbird
Sky Yahoo Mail (Manage Multiple Email Accounts)

If you wish to add add an email account to Gmail the Incoming Server is pop.1and1.co.uk

3 – 1and1 Webmail
You can also login to your online 1and1 Webmail email account here using your email and password. This way you also receive and send using your professional email, and you can also login from any computer, as long as it is online.

The above 3 options are cumulative, and you can add emails to your account at no extra cost (3 max). Lastly you can always change the prefix on your present professional email at any time if you wish (the bit before the @). And if you wish to use your personal email (Hotmail, Yahoo etc) on your website instead, you can as well.

If you need any help with the above just get in touch – we can always set up a Skype session.

EU Cookie Law Widget

There is now an EU Cookie Law Widget available that you can install on your website, to comply with the European Union’s ePrivacy Directive which requires all websites to obtain consent from visitors for their use of cookies.

What are cookies exactly? They are small files of information stored on your computer by browsers (Explorer, Firefox, Chrome etc)  and used to “remember” your website visits.

As an administrator your WordPress website stores your username/password for 2 weeks in a cookie to avoid you repeated logins.

As regards visitors, your WordPress website, and the Jetpack plugin which comes with it, use a small number of cookies to remember visitors who leave comments on articles (so they don’t have to keep logging in with an email when they wish to leave a new comment), or those who have already subscribed to the Email Blog service (so they don’t sign up twice etc). Another classic example is the password to access password-protected pages. WordPress stores this password in a browser cookie for 10 days so visitors don’t have to re-enter passwords if they visit the same page multiple times.

Although the Directive is not directed at small sites like your own, who are obviously not collecting visitors’ information for commercial reasons, you may wish to install the widget for compliance sake.

Login to your WordPress Dashboard and go Appearance / Widgets. In the list of widgets available on the left drag and drop the EU Cookie law Banner (Jetpack) widget anywhere into the Right Sidebar. Leave all settings as they are – that’s all. Next time you visit your site the banner will appear at the bottom. The banner only appears once to visitors – it also has a cookie in it… If you need any help just send me an email and I’ll set it up for you.

Why you need a Gravatar

Your Gravatar, or “globally recognized avatar”, is an image that represents you online. It appears on your website’s Blog page, and also in the emails which are sent out whenever you post a new article.

grey blob avatar To find out what your Gravatar looks like, go to your Blog page and have a look underneath the title of any article. Your will see the date and also the author – ie yourself. When you click on your name a box opens with your photo and some biographical info about yourself. If all you get is your name with the “mystery grey face” then you need to do 2 things.

1 – Go to the Gravatar website to create your account, following the instructions here. Make sure the email you associate with your Gravatar account is the same email as your WordPress user Contact Info – go to Users / Your Profile in your WordPress Dashboard to find out which email this is.

2 – Next, in your WordPress Dashboard, go to Users / Your Profile and fill in your Biographical Info with a few lines about yourself.

Now go back to your website Blog and click on your name – you should see something like this :

gravatar example

Visitors often click on authors’ names when viewing blogs so it’s important to have a Gravatar. It also vastly improves the look of the email subscribers receive whenever you post a new article.

Your Relaxation CD online

Many hypnotherapists have a Relaxation CD they give to their clients as part of the treatment, but why not allow your clients to download it directly from your website or listen to it online? We install this free feature on all our websites, and the download can either be free for clients or payable, password-protected or come with a discount code. We can also add a short excerpt of your CD as a teaser. All you have to do is send us your CD in MP3 format. There 2 examples of how this works on Paul Milham’s and Sandra Churchill’s websites.

Will my website be easy to consult from a smartphone?

responsiveYour CPHT website is Responsive, which means it automatically adapts itself to whatever media device is being used (laptop, touchpad, I-phone etc) to consult it. Over 80% of websites being designed today are responsive, as so many people use their phones or I-Pad to browse the internet.